It’s no surprise that these days, there’s an app for everything. As our society becomes more and more tech savvy, our move into the digital realm seems natural and expected. Up and coming small businesses may seem overwhelmed with trying to build their brand and gain a wide audience. What they fail to acknowledge is how useful creating an app for your business can be. A recent article from Business2Community dispelled common myths associated with developing an app for small businesses.

As hard as it is to accept, much of our society is dependent upon their smart phone. This is precisely why creating an app for your small business can be vital to your success. Sure, your website and your social media sites are helpful, but an app can bridge all your networks together for better cohesiveness.

Mobile apps can work in conjunction with your social media sites. You can cross promote your app and social networks to gain a larger audience. If time is your concern, it shouldn’t be. Just like updating your social networks content, a few minutes a day dedicated to updating your app is all it takes.

With your mobile app, you can offer special perks, coupons, or discounts. These types of bonuses help to draw the customer in and keep them hooked. Your app can be the focal point of your business, depending on your demographic and how well your app performs off the bat. For example, take a look at Starbucks. Their mobile app has become one of their staples, offering exclusive incentives the more you use their app.

If you’re a small business either starting out or fairly established, it would be wise to consider delving into the mobile app realm. If it doesn’t work for you, then at least you tried. But it could potentially open doors for your business.

To those companies that do utilize a mobile app – have you found success with it? Any tips for those just starting out? Share your words of wisdom, or caution, with us on Twitter, Facebook and Google+.

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