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Growing Trends For Small Businesses

A recent Salesforce Research report identified growing trends for small businesses. While these trends are more common amongst bigger businesses, it seems small businesses are learning to adopt these practices for their advantage. Discover which technologies are improving small businesses.

Businesses, whether large or small, are realizing that going mobile offers a multitude of benefits. For sales and customer service representatives especially, it is an easy way of providing quick and efficient service. Use of mobile apps and BYOD programs are set to increase in the coming years.

User-friendly analytics tools are being utilized by small businesses to help make data-driving business decisions. The report noted that high-performing sales teams use analytics more often than others, showing that real-time insights can play a significant role in business sales.

Marketing Automation
Since small businesses don’t usually have large budgets, marketing automation seems to be a cost-effective way for them to improve their marketing efforts. Its use will only continue to grow thanks to its convenience and efficacy. Of those who are already taking advantage of marketing automation, most rate it very effective to effective.

Employee Retention
For smaller businesses, a happy team is a successful team. That is precisely why employee retention for SMBs is important. To maintain this, employee satisfaction needs to be a priority. In comparison to enterprises, small businesses place a higher priority on retention and satisfaction.

New Tech Adoptions
When it comes to new technologies, thanks to smaller teams, small businesses can usually skip the integration process. This allows for faster, more efficient tech adoptions. Firms are then able to find out what works and what doesn’t in a more expedient manner.

Customer satisfaction is always a priority for businesses. Small businesses pride themselves on a more personalized experience with customers, which they wish to maintain as they grow. This is possible with technologies and solutions that allow service reps to easily access accounts, history, and resolve issues.

Do you own a small business? What works for your business? What trends do you see growing in the near future? Share with us on Facebook, Google+, Twitter, and Pinterest.

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Article Name
Growing Trends For Small Businesses
How can small businesses thrive? The adoption of these trends and technologies can help boost small business growth.

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